Pop-up to capture emails and increase conversion in e-commer

Dołączył: 05 Mar 2024

Capture pop-ups are boxes that appear automatically when you enter a certain page on a website and ask you to fill in a contact email. Most of the time, this information is requested in exchange for some benefit, which could be discounts or the possibility of receiving promotions in the inbox, as an incentive to register. These are, therefore, important ways to acquire leads for a digital marketing strategy . Widely used rampant at the beginning of the internet, nowadays pop-ups suffer from the ways that have emerged to block them on the desktop. This small “box” has an important purpose: to gather registrations on a website, that is, to capture contacts. This is a direct way to capture visitors' names and emails for your database. This list must already be segmented, being specific to people interested in your market category and your website, newsletter, specific content, etc.

Good practice, these boxes should give the user the option to close them without filling out any registration. To do this, they can contain an area with an “X” or a phrase, usually negative, such as “I don’t want to receive legal content, thank you”. The use of these expressions is a device to pers America Cell Phone Number List uade the contact to subscribe, giving the impression that, otherwise, they will lose something valuable. Furthermore, it is common for pages to present a series of actions at the same time, such as a warning about the presence of cookies on the website, windows asking for authorization of push notifications, a chat tab for customer service, etc. Therefore, so that the user experience is not compromised, it is important to prioritize which warnings will appear at each hour and choose the right time to display the email capture pop-up.

Later, we will talk about how to work with this resource, however, it is worth highlighting that it must have a good look, appear at the right time and offer something that the reader is interested in, in addition to presenting a good call-to-action (CTA). What are the main types of capture pop-ups? There are two main types: entry pop-up: the window starts at the website's home page, usually asking for the customer's email; exit pop-up (or exit pop-up): the lightbox appears when the user shows the intention to leave the page. The famous anti-escape popup can be easily activated by most e-commerce platforms and is used to retain visitors and convert more sales . If it's on the product page, for example, you can include a promotion notice. If the customer is leaving the cart, you can offer free shipping, encouraging them to complete the transaction.

Wysłany: Wto Mar 05, 2024 05:44