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emilyhoque1122
Zwykły Użytkownik
| Dołączył: 09 Mar 2024 |
| Posty: 1 |
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 Wysłany: Sob Mar 09, 2024 09:10 |
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Advertising a law firm or a lawyer's legal services was not always legal. Hence, many lawyers have been reluctant to hire advertising services in order to attract new clients for their law firm . In some way, the idea of the “bad image” conveyed by seeking clients instead of them turning to the lawyer, called by the prestige of the firm or by the advice and good opinion received of their services, is still in the air. . Luckily, every day we see more advertisements for lawyers and more and more firms are jumping on the legal marketing bandwagon. Today, the strange thing is that a firm of a certain size does not advertise its legal services more . Although it is true that some legal professionals are still reluctant, the most advantaged choose to open the doors of their offices more and more and to follow 360 legal communication strategies , leaving behind those who still do not dare. Competition between law firms is increasingly steep, so differentiating and communicating competitive advantages is essential to stand out from the rest. It is not enough to be good, but you have to look like it, show yourself as such and position yourself among the best lawyers . Article index Lawyers could not advertise How do lawyers find clients? Lawyer ads yes, but marketing too In conclusion… Lawyers could not advertise Law firm advertising has historically been very restricted.
In fact, prohibited in the General Statute of the Spanish Legal Profession. Limitation that other figures related to legal activity also suffered, such as the litis fee (the free negotiation of attorney's fees with the client). After the approval of the Spanish Constitution and, largely after joining the European Union, the limitation that this prohibition on the advertising of legal services represents to free competition begins to become evident , which then began to become more flexible in line with the limitations of the General Advertising Law. And that resulted in the regulation in force today, included in both the USA Student Phone Number List Code of Ethics and the General Statute of the Spanish Legal Profession . How do lawyers find clients? A law firm has numerous ways to attract clients, but if we limit ourselves to the analysis of advertising, the answer is to integrate advertising investment into a global legal marketing strategy . In our opinion, the law firm's strategy should not be limited to recruitment, but should take care of the firm's branding, the lawyer's personal brand and client loyalty, among other factors. Among the pioneering brands in legal advertising in Spain, Ontier stands out, pioneers in implementing campaigns in both written and cyber media. Other brands, such as Garrigues or Arriaga, are in the audience's imagination due to their advertising presence. Some law firms, in fact, have shown themselves to be clearly ahead in carrying out Marketing campaign strategies. Although the world of influencers seems very far from this sector, some legal firms have used the hiring of famous people for their advertisements.
Public figures such as Iker Casillas, in the case of Arriaga Abogados, or Carlos Herrera in the case of the Rafael Martínez-Echevarría law firm. And the choice of the Influencer is never fortuitous: “We turned to Carlos Herrera because we share with him some values of trust, seriousness, honesty, formal people, with which our clients also identify. We knew that it was a profile sought after by many brands. We proposed it to him and he made the decision. Obviously, there is a personal connection between us,” says Martínez Echevarría. Lawyer ads yes, but marketing too Advertising is not the same as marketing. It is important to know the differences. Marketing is a business management philosophy that puts the customer at the center of any company's strategy. To create a digital marketing plan, it is necessary to define the key aspects of that firm that accompany its strategic decisions. Advertising would be a small (important) part of an entire marketing strategy , that is, marketing encompasses communication. Therefore, the commitment to legal Marketing should not be exclusively advertising, we insist. We must work to achieve good branding , a personal brand that defines us perfectly, that manages our office as a brand. In managing your brand, reputation is what will allow you to build it. Achieving a good reputation, maintaining it, consolidating it and even increasing it will be the function of branding . It is important to emphasize the importance of digitizing the office's presence through a website.
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